If you’re relying on people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list.You won’t be able to generate leads for your business if nobody can find you.Did you know 93% of experiences on the Internet start with a search engine?What happens after someone makes a search?
The top result on Google has a 33% chance of getting clicked.That means if you’re not number one on the page, you just missed out on a third of potential traffic.What’s even more astonishing is that 75% people won’t even click on the second page of the search results.The reason why other websites are ranking higher than you on Google is because they are making a conscious effort to improve their SEO.Fortunately, it’s not too late for you to get started.
There are certain things you can do to increase your chances of getting ranked higher on Google searches.are as follows :
1. Update your site
This sounds intuitive, but it’s one of the most common mistakes in the internet marketing niche. Google takes into account both content quality and content freshness as part of its ranking algorithm, so keeping your site current is a great way to maintain your position.
Antiquated strategies such as “text only” articles can potentially hinder your search engine rankings. If you want to maintain your keywords, you should update your content by adding an assortment of videos and images to your articles. This will enhance the experience of your readers and entice other people to link to your site. For Digital Marketing Agency Check Vivid Digital
Take the time to improve the visual appeal of your brand. Optimizing the layout of your site will reduce bounce rates and increase the likelihood of your visitors engaging with your content.
2. Improve your page loading speed
Your page loading time is important for a few reasons.First of all, if your load speed is too slow, Google will recognize this, and it will harm your ranking.But a slow website will also impact the way your website visitors engage with your pages.As a result, those negative interactions will hurt your ranking too.
How slow is too slow?
Research shows 40% of visitors will abandon websites if the page takes longer than 3 seconds to load.What’s even more shocking is that 80% of those visitors won’t return to that website.This is terrible for your SEO ranking because it ultimately kills traffic to your site.But on the flip side, if your page loads fast, people will keep coming back.
Google’s algorithm will recognize your website’s popularity and adjust your search ranking accordingly.If you want to test the speed of your website, there are online services such as Pingdom available for free.This will allow you to test your website from different locations all over the world.
3. Speed up your site
Site speed has long been a ranking factor in Google search, yet many websites still don’t load very fast — especially on mobile, where a majority of searches now take place. Keep in mind that there are over two million blogs posted each day, so if your website isn’t loading fast enough, your visitors will most likely resort to an alternative solution.Google urges webmasters to get their page load time down to less than one second for mobile devices, which is very fast. However, even if you can’t get it that low, consider that every second you shave off of your page load time reduces page abandonment.
Fortunately, making your pages load faster shouldn’t require you to hire a tech expert in your niche. Below are three easy to implement steps that will improve the speed of your website:
A. Switch to a faster, more reliable hosting service.
B. Enable compression on all images on your website.
C. Use a content delivery network (CDN) to increase download speeds.
If you’re still having issues with your loading speed, then you can also try out a tool called Google PageSpeed Insights, which will help identify the specific issues slowing down your website load time and suggest ways to fix them.
4. Produce high quality content
How often do you update your website?
If you haven’t touched it since the day you built it, you probably don’t have a great SEO ranking right now.To drive more traffic to your website and increase its popularity, you need to give visitors a reason to keep coming back.Your content needs to be high quality, recent, and relevant.Another factor that impacts your SEO ranking is so-called dwell time.This relates to how much time people spend on your website per visit.
If your site has fresh, exciting, or newsworthy information, it will keep visitors on your page longer and improve your dwell time.Websites that provide highly informative content typically have long dwell times.
Here’s something else to consider.
Google Chrome controls nearly 45% of the Internet browser market share, making it the most popular browser in the world.When users bookmark your website from a Google Chrome browser, it can help your SEO ranking.High quality and relevant content will increase the chances of your website being bookmarked by visitors.
5. . Expand your link building
One of the most common mistakes that marketers make is focusing on the quantity rather than the quality of their backlinks.If you’ve ranked for a particular keyword, there’s no need to build excessive backlinks to that page. Google can detect if a site is gaining links at an unreasonable pace. Building links too quickly can be perceived as a red flag that can potentially get your website banned.
Your rankings can also drop if you build the majority of your links to point to one particular article. Google wants their users to be able to access relevant, useful content on your site.If you want to maintain your keyword rank, then you should expand your inbound links to all the various pages on your site. This strategy will diversify your backlink profile and increase your overall website authority from Google’s perspective.
6. Optimize your images
Pictures and other images are great for your website.But you need to make sure they are optimized properly if you want these images to improve your SEO ranking.We are referring to factors such as the file format and size.Huge images can slow your page loading time, which, as I’ve said, hurts your ranking.Resize or compress your images to optimize them.
You can also use your images to sneak in keywords by naming them accordingly.For example, let’s say you have a website that sells toiletries or other bath products.Instead of naming an image something like “shampoo1,” you could name it “best shampoo for long hair.”You can also strategically use keywords in the title of your image as well as the caption or description. For SEO Companies in London visit Vivid SEO
7. Outbound and internal links
As counterintuitive as it may sound, links within your site can be just as important as backlinks to your site. Sending outbound links to authority brands in your niche helps Google determine the relevancy of your website.Always make sure that the external pages you’re linking to provide relevant, valuable content to your readers. For example, if you’re in the outdoor survival skills niche, then you probably shouldn’t link to a Harvard University home page. Although .edu links are often considered by SEOs to be valuable, the content wouldn’t be congruent to a brand centered around survival and protection.
Internal linking, whenever you link to related articles on your own website, is another useful strategy that will help maintain your keyword rankings. When done properly, internal linking will help search engines to better understand the importance and topical focus of each page. As a bonus, smart internal linking can also keep users on the site longer by giving them easier access to additional site content.Similar to outbound links, you want to use internal linking in moderation. Don’t overdo it by adding a plethora of links to your existing article content.
8. Start blogging
Blogging is great for your business.It’s an outstanding tool for lead generation and helps you engage with visitors to your website.But what most people don’t realize is blogging also improves SEO rankings.Here’s why.As we have already mentioned, producing fresh, updated, and relevant content can drive people to your website and give them a reason to stay on your pages for a while.Well, blogs are the perfect channel for you to accomplish this.
If you can establish a large group of faithful readers, you can get lots of traffic to your site on a daily basis.Plus, you can incorporate other things we talked about so far into your posts as well, such as images and header tags.Other elements, such as links, increased readability, and keywords, can also be incorporated into these posts. I will talk about them shortly.All of this positively impacts your search engine ranking.
9. Build your social media presence
There’s some ambiguity as to whether social media engagement is a ranking factor in search, directly or indirectly. However, it’s abundantly clear that search engines view each major social media platform as an authority brand. Websites like Facebook, Twitter and LinkedIn all possess a high PageRank in Google.
Getting links from these networks will help Google determine the relevancy of your website. The more people like and share your content, the more visibility you’ll receive from these social media channels. As you continue to garner quality backlinks, it may help to boost and sustain your rankings over the long term.
Here are a few quick tips that you can use to increase your blog’s visibility on social media:
A. Add social media share buttons to the sidebar of your articles.
B. Use explicit calls to action in your content (e.g., “If you liked this content, be sure to share it by clicking this button here.”).
C. Offer a free piece of content to your users in exchange for a social media share.